AppsFlyer Raises Over $1B From Google, Meta, Unity and Moloco

Israeli-founded AppsFlyer raised more than $1 billion from Google, Meta, Unity and Moloco at a $2.7 billion valuation. The deal is meant to accelerate AI-powered measurement and attribution tools and marks a valuation increase from AppsFlyer's 2020 round. The scale of the round underscores how Israeli software companies can still become global infrastructure for digital markets, not just acquisition targets.