YouTube Raises Israeli Premium Prices by Up to 25%

YouTube has begun raising subscription prices in Israel, with Premium Individual moving from NIS 23.90 to NIS 29.90 a month, an increase of about 25%. Premium Family rises from NIS 45.90 to NIS 54.90, while the student plan moves from NIS 15.90 to NIS 18.90. The new rates already appear for new sign-ups, and existing subscribers are expected to transition from late September after advance email notice. YouTube Music prices are also rising, with the individual plan moving from NIS 19.90 to NIS 23.90 and the family plan to NIS 38.90.