A2Z buys Hedia: payment at closing and future targets
A 26-second silent video explaining A2Z Cust2Mate's acquisition of Israeli retail-media company Hedia, announced complete on 6 October 2026. It separates about $8.4 million in cash and 833,333 restricted shares at closing from up to $6.7 million in additional cash tied to agreed 2027 and 2028 targets.
Video published:
In this video
Video transcript
The video follows the acquisition story in The State of Israel app, recorded on 7 October 2026 and displayed on a moving 3D iPhone. It explains the difference between consideration paid at closing and a possible later payment. The additional payment is conditional; the planned combination of the businesses is not presented as a measured result.
The article illustration is a contextual grocery-cart scene. It does not depict Hedia or A2Z equipment or the acquisition event. The closing card shows the web address and the official iPhone and Android store badges.
