Israel Entertainment Plans Millions of Shekels for Short-Form Drama in 2027
Published
Israel Entertainment plans to invest millions of shekels in short-form content and micro-drama during 2027, with work on some formats already underway. The productions are being designed for viewing on social media. A dedicated department will bring the activity together under Yael Filipovitz, who has led the company's video work and managed its TikTok platform. Chief executive David Anolik described the expansion as part of the group's digital-content growth strategy. He said the company aims to develop business models around its productions, including branded content, commercial partnerships and media.