AppsFlyer raises over $1B from Google, Meta, Unity and Moloco at $2.7B valuation

Israeli mobile attribution leader AppsFlyer announced a Series E round of more than $1 billion from four global ad-tech giants, Google, Meta, Unity and Moloco, at a $2.7 billion post-money valuation. The company has roughly 1,300 employees, about $500M in annual recurring revenue, is cash-flow positive, and serves over 15,000 brands worldwide. AppsFlyer says it intends to use the round to accelerate omnichannel measurement and agentic AI workflows ahead of a future IPO.