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INOKIM, Electra Agree to Distribute Scooters at About 200 Israeli Stores

Courtroom-sketch editorial illustration of two parked black electric scooters beside a brick wall and landscaped sidewalk, adapted from a contextual photograph; neither scooter is identified as an INOKIM model, and this does not depict the Electra distribution agreement.

Israeli electric-scooter maker INOKIM and Electra Consumer Products have agreed to distribute INOKIM models through about 200 stores in Israel, including Carrefour, Machsanei Hashmal and Shekem Electric. The companies estimate that activity under the agreement could reach tens of millions of shekels, but the report gives no guaranteed sales figure. INOKIM founder Kfir Ben Shushan said the company currently sells around 7,500 scooters a year in Israel and estimates broader physical distribution could increase sales by up to fivefold. Electra chairman Zvika Schwimmer said the deal broadens the group's consumer offering.

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