Delta Brands Plans Five More Panta Rei Stores, Raising Target to 15

Delta Brands plans five additional stores for its Panta Rei sportswear brand, increasing the intended physical network from 10 branches to 15. Chief executive Anat Bogner confirmed the revised expansion plan in an interview published on October 20. The company’s tenth Panta Rei store opened two weeks earlier at BIG Bat Yam, and its next branch is planned for G Kfar Saba. In 2023, the company reduced its planned network from 20 stores to 10 and emphasized online sales. Online sales remain part of the brand’s strategy alongside its physical stores.