Eisenkot Launches Yashar Campaign With Service-for-All Plan

Former IDF chief Gadi Eisenkot formally launched his Yashar campaign Tuesday, presenting a service-for-all program and pledging to be a prime minister for all Israelis. The bereaved father and former general is challenging Netanyahu's hold on Israeli politics, and the launch emphasized rehabilitation of the north and south, education, security and a state service model. Eisenkot also used the event to criticize the Bennett-Lapid merger as weakening the opposition bloc. A serious campaign now sharpens the national question of who can build a broad Zionist government after the war.