Opticana Plans Israeli Sales of Meta Ray-Ban and Oakley Smart Glasses
Published
Opticana announced on October 6 that it plans to sell third-generation Meta Ray-Ban smart glasses and the new generation of Meta's Oakley glasses in Israel in the coming weeks. Customers can already join a waiting list, but the chain has not provided an exact launch date or disclosed prices. It has not specified the full range of models, although its website currently lists Wayfarer frames in black and tortoiseshell. The planned rollout is not official importation by Meta, and Opticana operates more than 70 branches in more than 40 Israeli cities.