Meta Smart Glasses Begin Official Sales in Israel, Starting at NIS 1,590

Meta’s Ray-Ban and Oakley smart glasses began official sales in Israel on October 20, with prices starting at NIS 1,590. Opticana was named as the initial retail channel for the launch. The reported selection includes Ray-Ban Meta Wayfarer, Aviator and Zena frames, Ray-Ban Meta Optics, and Oakley HSTN and Vanguard models. At the time of the launch report, however, Opticana’s website still offered a waiting list with a refundable NIS 299 deposit and had not posted final prices.