Be’er Ya’akov Schedules November 4 Marketing Workshop for Small Businesses

Be’er Ya’akov’s business incubator has scheduled a marketing workshop for small and medium businesses on November 4 at the city’s Innovation Center. The session, titled “Money Map,” is listed for 09:30–12:00, with participation priced at NIS 20. Einat Golan Levy will lead the workshop. The organizer describes her as a specialist in business development, marketing strategy and sales. The program focuses on the products a business offers and the decisions owners make about them, including what to change or reprice, which products to stop offering and which to promote. It also covers where to direct marketing effort and how to build a focused action plan. The incubator also announced plans for marketing workshops every two months, including time for questions and consultation with the presenter. The workshop sits within the city’s business-incubator program for small and growing businesses. An earlier announcement described a meeting scheduled for September 9, 2026, at 10:00, with a forum intended to connect small businesses with the municipality. The program was aimed at freelancers, self-employed residents and new or growing businesses. It included plans for networking, work groups and instruction in finance, business-building, branding, marketing and social media.