Tastewise Reportedly Lays Off Dozens of Its Approximately 100 Employees

Israeli food-industry software company Tastewise has reportedly laid off dozens of employees, according to a report published on November 9. The company had approximately 100 employees worldwide, including more than 60 in Israel, with others working in the United States, Spain and additional countries. Tastewise said it was continuing to grow and serve leading food and beverage companies. In its response, the company said it had adjusted its team structure to meet the needs of its customers and the market. Alon Chen and Eyal Gaon founded Tastewise in 2018. The company's platform combines brands' own information with food-related signals to help develop products and campaigns and produce marketing and sales materials. In a June 2025 financing announcement, Tastewise named Mars, Campbell's and Kraft Heinz among its customers. That announcement disclosed a $50 million Series B round led by TELUS Global Ventures, with participation from Duo Partners, Peakbridge Capital, Disruptive AI and PICO Venture Partners, bringing total funding to $72 million. Tastewise said at the time that the money would support expansion in North America, Europe and the Asia-Pacific region, along with additional tools and integrations with marketing systems.