Campaign

Eliana Zacks Joins Eisenkot's Yashar as Youth Campaign Chief

Published

Courtroom-sketch editorial illustration of Eliana Zacks and Gadi Eisenkot shaking hands against a blue backdrop

Eliana Zacks, a 25-year-old marketing professional and social activist, has joined Gadi Eisenkot's Yashar party to lead its youth headquarters. Zacks, originally from Beersheba and now living in Tel Aviv, recently worked in business development at a high-tech company. Her mother, Michal, and brother, Eitan, were killed when an Iranian missile struck their Beersheba home during the June 2025 war. Zacks said the loss led her to public work focused on mental resilience, civic engagement and connecting young Israelis to national decision-making.

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